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| Tekijä: | Chien, C. S. Moutinho, L. |
| Otsikko: | The external contingency and internal characteristic of relationship marketing |
| Lehti: | Journal of Marketing Management
2000 : JUL, VOL. 16:7, p. 583-595 |
| Asiasana: | Relationship marketing Networks Theories Models Consumer behaviour Consumer satisfaction |
| Kieli: | eng |
| Tiivistelmä: | This study is a first attempt to pursuing a structural explanation of relationship marketing through a conceptualisation grounded on a higher level metaphor, theorised from derived abstraction and tested on empirical definition. |
SCIMA