haku: @indexterm consumer satisfaction / yhteensä: 567
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| Tekijä: | Harrison, P. Shaw, R. |
| Otsikko: | Consumer satisfaction and post-purchase intentions: an exploratory study of museum visitors |
| Lehti: | International Journal of Arts Management
2004 : WINTER, VOL. 6:2, p. 23-32 |
| Asiasana: | Consumer satisfaction Managers Culture |
| Vapaa asiasana: | Museums |
| Kieli: | eng |
| Tiivistelmä: | There is a need to determine the particular drivers of satisfaction regarding the total museum product, and to explore the characteristics of the consumers who demonstrate superior satisfaction. |
SCIMA