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| Tekijä: | Ngobo, P.V. |
| Otsikko: | Drivers of customers' cross-buying intentions |
| Lehti: | European Journal of Marketing
2004 : VOL. 38:9-10, p. 1129-1157 |
| Asiasana: | CONSUMER BEHAVIOUR Consumer satisfaction Delivery services industry Loyalty |
| Kieli: | eng |
| Tiivistelmä: | The paper examines the drivers of the customers' cross-buying intentions for services. Cross-buying refers to the customers' practice of buying additional products and services from the existing service provider in addition to the ones s/he currently has. |
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