haku: @indexterm consumer satisfaction / yhteensä: 567
viite: 83 / 567
| Tekijä: | Hague, P. Park, D. |
| Otsikko: | Beyond customer satisfaction |
| Lehti: | Admap
2005 : VOL. 40:1, p. 32-34 |
| Asiasana: | Consumer satisfaction Loyalty Measurement |
| Kieli: | eng |
| Tiivistelmä: | The article argues that customer satisfaction measures need to be taken and interpreted with care. Customers tend to say different things than they tend to do and that is why customer loyalty mesurements have to be redeveloped. |
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