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| Tekijä: | Daub, C-H. Ergenzinger, R. |
| Otsikko: | Enabling sustainable management through a new multi-disciplinary concept of customer satisfaction |
| Lehti: | European Journal of Marketing
2005 : VOL. 39:9-10, p. 998-1012 |
| Asiasana: | corporate responsibility social responsibility sustainable development management consumer satisfaction customers theories |
| Kieli: | eng |
| Tiivistelmä: | This paper aims to illustrate the extent to which the concept of sustainable management (hereafter as: sust-mgmt.) can be grounded in a new appreciation of customer satisfaction, to set out the concept of sust-mgmt. based on business ethical considerations on corporate social responsibility (CSR), and to distinguish it from similar concepts. The stakeholder (here as: s-hldr.) theory discusses the different s-hldr. roles from an organizational perspective, whereas the sociological role theory views essentially the same roles and relationships (as: r-ships.) from the individual's perspective. This is a first attempt to put these roles and r-ships. in a sustainability context. |
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