haku: @indexterm CONSUMER SATISFACTION / yhteensä: 567
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| Tekijä: | Kim, K. |
| Otsikko: | Analysis of structural equation model for the student pleasure travel market: Motivation, involvement, satisfaction, and destination loyalty |
| Lehti: | Journal of Travel & Tourism Marketing
2008 : VOL. 24:4, p. 297-313 |
| Asiasana: | travel students USA consumer behaviour consumer satisfaction loyalty models |
| Kieli: | eng |
| Tiivistelmä: | This paper analyzes an empirical model incl. push motivations (henceforth as: p-mots.), pull motivations, cognitive involvement (here as: c-i.), affective involvement (as: a-i.), satisfaction (as: s-f.), and loyalty to students' top domestic and international destinations (here as: int-dests). It is suggested that p-mots. are a good predictor of pull motivations, which in turn are considered a good predictor of c-i. C-i. is a good predictor of both a-i. and s-f. A-i. is a good predictor of s-f. Moreover, the significant association of s-f. with destination loyalty is also confirmed. Thus, the model offers a good quality of theoretical framework to positively predict travel demand toward domestic and int-dests. |
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