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| Tekijä: | Darkow, M. |
| Otsikko: | Compatible or not? Results of a single source field experiment within a TV audience research panel |
| Lehti: | Marketing and Research Today
1996 : AUG, VOL. 24:3, p. 150-161 |
| Asiasana: | CONSUMER BEHAVIOUR TELEVISION ADVERTISING TEST MARKETING |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA