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| Tekijä: | Vanhamme, J. Lindgreen, A. |
| Otsikko: | Gotcha! Findings from an exploratory investigation on the dangers of using deceptive practices in the mail-order business |
| Lehti: | Psychology & Marketing
2001 : JUL, VOL. 18:7, p. 785-810 |
| Asiasana: | CUSTOMER RELATIONS MAIL ORDER SELLING BELGIUM |
| Vapaa asiasana: | DECEPTION |
| Kieli: | eng |
| Tiivistelmä: | This exploratory investigation examines the impact of some Belgian mail-order companies' deceptive practices - specifically, the use of gifts - on long-term relationships with their customers. The results support the premise that the use of deceptive gifts first elicits negative surprise and, subsequently, disappointment or even outrage. |
SCIMA