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| Tekijä: | Smith, K. H. Stutts, M. A. |
| Otsikko: | Effect of short-term cosmetic versus long-term health fear appeals in anti-smoking advertisements on the smoking behaviour of adolescents |
| Lehti: | Journal of Consumer Behaviour
2003 : VOL 3:2, p. 157-177 |
| Asiasana: | ADVERTISING INDIVIDUAL BEHAVIOUR SMOKING |
| Kieli: | eng |
| Tiivistelmä: | This article examines anti-smoking advertisements. The authors consider their theme of research by two experimantal groups and a control group. Prior to message exposure on television, in magazines and on the internet was smoking behaviour measured. |
SCIMA