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| Tekijä: | Vanhonacker, W. R. |
| Otsikko: | Estimation and testing of a dynamic sales response model with data aggregated over time : some results for the autoregressive current effects model. |
| Lehti: | Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 445-455 |
| Asiasana: | MARKETING MODELS SALES TEST MARKETING ESTIMATION TIME SERIES MARKETING RESEARCH |
| Kieli: | eng |
| Tiivistelmä: |
SCIMA