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| Tekijä: | Stoffels, J. |
| Otsikko: | Der Einsatz von elektronischen Minimarkttests in der Bundesrepublik Deutschland (The use of electronic minimarket- tests in FRG) |
| Lehti: | Jahrbuch der Absatz- und Verbrauchsforschung
1989 : VOL. 35:3, p. 246-276 |
| Asiasana: | TEST MARKETING ELECTRONIC DATA PROCESSING FEDERAL REPUBLIC OF GERMANY |
| Kieli: | ger |
| Tiivistelmä: | Electronic mini-market tests are field tests performed in controlled, standing, limited environments where shops are equipped with electronic cash-desk scanners and supply, publicity and other marketing devices are purposefully manipulated by the experimenter. Two such systems presently used in the FRG, the GfK-Behaviour Scanner and Nielsen's Telerin are presented and compared as to their cost-effectiveness and exactness. |
SCIMA