haku: @indexterm Test marketing / yhteensä: 57
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| Tekijä: | Dorenbeck, B. |
| Otsikko: | Test-marketing neuer |
| Lehti: | Markenartikel
1991 : VOL. 53:6, p. 271-274 |
| Asiasana: | PRODUCT IMAGE TEST MARKETING |
| Kieli: | ger |
| Tiivistelmä: | In our days product life cycles are shorter. New brands have to replace the obsolete ones. In order to avoid failures test marketing should be relied upon. The article enumerates the main characteristics of a good test market: its size, closeness, representation, competition, consumer behaviour, mentality of the population, the length of the test period etc. |
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