haku: @indexterm MONEY MARKETS / yhteensä: 577
viite: 205 / 577
| Tekijä: | Roop, J. J. Lee, S. F. |
| Otsikko: | Investor Relations as a competitive weapon |
| Lehti: | Journal of Business Strategy
1988 : MAR-APR, VOL. 9:2, p.4-8 |
| Asiasana: | MARKETING MONEY MARKETS |
| Kieli: | eng |
| Tiivistelmä: | Investor relations (IR) are very important for all companies. Participants of financial markets: shareholders, analysts, portfolio managers, and brokers should know a firm very well, so that to give money for it even in difficult times. For this purpose a full IR program has to be established at any firm. A good IR program includes the following steps: establishment of an ad hoc task force; the development of a message grid; the invention of the various IR forum; the determination which communiques are appropriate for adoption to other audiences; the determination which forums might be extended to provide broader corporate reach to other audiences, and to reassemble the task force quarterly. |
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