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Tekijä: | Hammerly, H. |
Otsikko: | Matching global strategies with national responses ! 3M |
Lehti: | Journal of Business Strategy
1992 : APR, VOL. 13:2, p.8-12 |
Asiasana: | STRATEGIC MANAGEMENT STRATEGY MULTINATIONAL COMPANIES INTERNATIONAL BUSINESS REGIONAL DIFFERENCES PROFIT CENTRES |
Kieli: | eng |
Tiivistelmä: | 3M has had an enviable track record in selling and distributing an array of products to overseas markets. The company has crafted a well-established strategy that has proven successful over the past 40 years. It does not believe in formulating a single global strategy for selling different products in different countries. For each of 3M's 23 strategic business centres in each region, the company's strategies are a blend of global, regional, and local components. Here is how the St. Paul powerhouse does it. |
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