haku: @journal_id 1748 / yhteensä: 58
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| Tekijä: | Magnusson, T. |
| Otsikko: | Commercializing cleaner new technologies: The case of microturbine generators |
| Lehti: | Technology analysis & strategic management
2003 : SEP, VOL. 15:3, p. 349-361 |
| Asiasana: | Technology Commercialization Markets Products Environmental protection Case studies |
| Kieli: | eng |
| Tiivistelmä: | Based on a study of the emerging microturbine industry, this paper argues that recent trends towards preventive and product-oriented industrial environmental management are problematic from the technology suppliers' perspective. This is especially evident in the suppliers' initial efforts to define markets and applications during early stages of commercialization. The distinction btw. product innovation driven by explicit or perceived user needs and innovation in environmental technology driven by regulatory demands has become blurred. This means that suppliers have had to interact simultaneously to articulate the demand and acceptance for the new technology. |
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