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| Tekijä: | Schweizer, T. S. |
| Otsikko: | Managing Interactions between Technological and Stylistic Innovation in the Media Industries |
| Lehti: | Technology analysis & strategic management
2003 : MAR, VOL. 15:1, p. 19-42 |
| Asiasana: | TECHNOLOGICAL INNOVATION INNOVATION MASS COMMUNICATION TECHNOLOGY |
| Kieli: | eng |
| Tiivistelmä: | The processes of technological innovation have been widely researched, but their interactions with another type of innovation that is particularly important in sectors like the fashion and the media content industries have been neglected: stylistic innovation. This paper puts forward the idea that a better understanding of such interactions between content and technology in the media industries might help explaining differences in the receptiveness affirms towards new technological opportunities. The nature of the interactions, so it is argued in this paper, depends on three groups of key factors at the level of the product, the organization and the industry. |
SCIMA