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| Tekijä: | Al-Buraey, M.A. |
| Otsikko: | Marketing mix management from an Islamic perspective: some insights |
| Lehti: | Journal of international marketing and marketing research
2004 : OCT, VOL. 29:3, p. 139-152 |
| Asiasana: | Marketing mix Islam |
| Kieli: | eng |
| Tiivistelmä: | The objectives of the paper are twofold. The paper outlines marketing management from an Islamic perspective, guided by the regulations of the Islamic Sharia spelled out in the instructions of the Holy Quran and Islamic traditions. Relevant issues related to elements of product, pricing, distribution and promotion have been analyzed and discussed. |
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