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| Tekijä: | Parker, P.M. |
| Otsikko: | Price elasticity dynamics over the adoption life cycle |
| Lehti: | Journal of Marketing Research
1992 : AUG, VOL. XXIX:3, p. 358-367 |
| Asiasana: | PRODUCT LIFE CYCLE PRICES BRANDS |
| Kieli: | eng |
| Tiivistelmä: | Review of impact of competitive substitutes on price elasticity dynamics. Role of dynamic elasticities in strategic pricing over the product life cycle. Test of adoption price elasticity dynamics. Modelling and empirical procedure. Product category data. Best diffusion model specification. Retained price models. 4 Tables illustrate the study. |
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