haku: @journal_id 720 / yhteensä: 59
viite: 10 / 59
| Tekijä: | |
| Otsikko: | Totemismus in der Industriekultur: Markenzeichen in der Volksrepublik China (Totemism in industrial culture: brands in People's Republic of China) |
| Lehti: | Zeitschrift fur Semiotik
1991 : VOL. 13:1/2, p. 79-94 |
| Asiasana: | |
| Vapaa asiasana: | brand names, China |
| Kieli: | eng |
| Tiivistelmä: | The article presents the reader the exotic world of Chinese brand names and offers a new theoretical explanation of emblems. Brand names and brand signs denote special relationship between the animal figuring in the brand sign and the proprietor of the product. The phenomenon should be analysed relying on the concept of totemism developed by Claude Levy-Strauss and the concept of emblem introduced by Sebeok. |
SCIMA