haku: @indexterm PERFUMERY INDUSTRY / yhteensä: 59
viite: 13 / 59
| Tekijä: | Foster, G. |
| Otsikko: | Making scents make sense |
| Lehti: | Management Today
1994 : JUN, p. 46-49 |
| Asiasana: | COSMETICS INDUSTRY PERFUMERY INDUSTRY MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Multinational have proved a lingering presence in perfumes. Geoffrey Foster discovers how one, Unilever, found the finer sensibilities to prosper in a high-risk sector. Small is beautiful, as we all know, and never more lovely has it looked than at the present time. These days the fresness of youth and immaturity is universally admired. Twenty-one years ago, when Schumacher drew attention to the excellence of exiguity, men were more accustomed to admire fullness and strength. |
SCIMA