haku: @journal_id 819 / yhteensä: 59
viite: 44 / 59
| Tekijä: | Chen, Xiaoping Qiu, Weizhuang |
| Otsikko: | The aesthetic value of commodities and its function of promoting sales (original in Chinese) |
| Lehti: | Journal of Tianjin University of Commerce (c)
1995 : 2, p.55-59 |
| Asiasana: | SALES PROMOTION COMMODITIES |
| Kieli: | chi |
| Tiivistelmä: | In addition to use value, commodities have aesthetic value. The quality of commodities should be the unity of internal quality and external one. The promoting functions of commodities with quality value is as follows: 1. The function of direct promotion & potential persuasion; 2. The function of promoting perceptual consumption and creating the fashion; 3. The function of establishing famous brands and the good image of enterprises. |
SCIMA