haku: @indexterm Perfumery industry / yhteensä: 59
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| Tekijä: | |
| Otsikko: | The Spanish market for perfumes & fragrances |
| Lehti: | Market Research Europe
1999 : APR, VOL. 31:4 , p. 85-133 |
| Asiasana: | MARKET SURVEYS PERFUMERY INDUSTRY SPAIN |
| Kieli: | eng |
| Tiivistelmä: | A general shift from mass brands to premium ones was the main feature of the market over the 1994-1998 period. The market was worth Ptas125,880 million in 1998, an increase of 32% over 1994. The most important sector was women's perfumes and fragrances, representing a 52,5% value share in 1998 due to the predominance of more expensive premium fragrances within the sector. The most dynamic sector was unisex perfumes & fragrances, which increased by 91.7%. The increasig number of new product launches favoured all sectors in the market. The leading manufacturer was Antonio Puig. |
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