haku: @indexterm Perfumery industry / yhteensä: 59
viite: 2 / 59
Tekijä: | Bone, P. F. Ellen, P. S. |
Otsikko: | Scents in the marketplace: explaining a fraction of olfaction. |
Lehti: | Journal of Retailing
1999 : SUM, VOL. 72:2, p.243-262 |
Asiasana: | Marketing research Consumer choice Perfumery industry Toiletries industry |
Kieli: | eng |
Tiivistelmä: | The authors review the current paradigm of retailing-relevant olfaction research and find that 'conventional wisdom' does not allow researchers or retailers to reliably predict olfaction effects. |
SCIMA