haku: @indexterm Perfumery industry / yhteensä: 59
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| Tekijä: | |
| Otsikko: | Women's fragrances in Europe. |
| Lehti: | Market Research Europe
1988 : MAR, VOL. 20, p. 1-8 |
| Asiasana: | PERFUMERY INDUSTRY EUROPE, WEST |
| Kieli: | eng |
| Tiivistelmä: | A report is presented analyzing consumer demand for women's fragrances in the four European markets of France, Italy, the United Kingdom, and West Germany. Data are published about combined sales. Total market size is estimated. Market trends and developments are summarized. Retail sales are analyzed at current and at constant prices. National markets are compared. Per capita spending highlights the strength of the French market. The most important brands and manufacturers are listed, market leaders' positions and strategies are described and compared. The competitive situation is outlined. A short future outlook is summarized for the national markets. |
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