haku: @indexterm Perfumery industry / yhteensä: 59
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| Tekijä: | |
| Otsikko: | Deodorants. |
| Lehti: | Market Research Great Britain
1989 : MAY, VOL. 30, p. 13-23 |
| Asiasana: | PERFUMERY INDUSTRY TOILETRIES INDUSTRY MARKET RESEARCH UNITED KINGDOM |
| Kieli: | eng |
| Tiivistelmä: | A report is presented about the UK market for deodorants. Factors influencing market growth are examined. Total market size is estimated, retail sales are published at current and at constant prices. Sources of supply are analysed, overseas trade is evaluated. The market is segmented, sectors are described. The broad split in the market is between standard deodorants and deo-body sprays. Usership and purchasing patterns are outlined, trends are highlighted. Major brands and manufacturers are listed, market shares are compared. Data are presented about advertising expenditures. Retail distribution is analysed. Sales are forecast, potential future growth sectors are identified. |
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