haku: @author Easingwood, C. / yhteensä: 6
viite: 4 / 6
Tekijä: | Beard, C. Easingwood, C. |
Otsikko: | Sources of competitive advantage in the marketing of technology-intensive products and processes |
Lehti: | European Journal of Marketing
1992 : ,VOL. 26:12, p. 5-18 |
Asiasana: | MARKETING PRODUCT DEVELOPMENT TECHNOLOGY |
Kieli: | eng |
Tiivistelmä: |
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