haku: @author Bass, F. / yhteensä: 6
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| Tekijä: | Padmanabhan, V. Bass, F. |
| Otsikko: | Optimal pricing of successive generations of product advances. |
| Lehti: | International Journal of Research in Marketing
1993 : JUN, VOL. 10:2, p. 185-207 |
| Asiasana: | PRICING POLICY PRODUCTS |
| Kieli: | eng |
| Tiivistelmä: | The authors obtain the optimal pricing policy of a monopolist marketing successive generations of product advances. They characterize the impact of foresight regarding entry of the second generation product and the technological substitution and market expansion created by the introduction of the second generation product on the optimal pricing policy of the monopolist. The authors also obtain the optimal pricing policies of the producers in situations where the successive generations of product advances are marked by independent producers. |
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