haku: @author Lang, K. / yhteensä: 6
viite: 5 / 6
| Tekijä: | Lang, K. Lang, G. E. |
| Otsikko: | Perspectives on communication. |
| Lehti: | Journal of Communication
1993 : SUMMER, VOL. 43:3, p. 92-99 |
| Asiasana: | |
| Vapaa asiasana: | MASS COMMUNICATION, COMMUNICATIONS INDUSTRY, FUTURE STUDIES |
| Kieli: | eng |
| Tiivistelmä: | A glance at communications course titles and publication lists reveals a staggering lack of unity. The authors give an operational definition of the field which may in their opinion express the reality better than anything else, even if it is unsatisfactory. They try to anticipate the future of mass communication by taking a sociology approach to it without limiting themselves to the work of sociologists. |
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