haku: @author Varadarajan, P.R. / yhteensä: 6
viite: 3 / 6
Tekijä: | Bharadwaj, S.G. Varadarajan, P.R. Fahy, J. |
Otsikko: | Sustainable competitive advantage in service industries: a conceptual model and research propositions. |
Lehti: | Journal of Marketing
1993 : OCT, vol.57:4, p.83-99 |
Asiasana: | COMPETITIVE ADVANTAGE BRANDS SERVICE INDUSTRIES MARKETING MODELS CORPORATE CULTURE INFORMATION TECHNOLOGY |
Kieli: | eng |
Tiivistelmä: |
SCIMA