haku: @author Ramirez, R. / yhteensä: 6
viite: 3 / 6
| Tekijä: | Normann, R. Ramirez, R. |
| Otsikko: | From value chain to value constellation. Designing interactive strategy |
| Lehti: | Harvard Business Review
1993 : JUL-AUG, VOL. 71:4, p. 65-77 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE, PRODUKTPOLITIK |
| Kieli: | eng |
| Tiivistelmä: | In today's fast changing competitive environment, strategy is no longer a matter of positioning a fixed set of activities along that old industrial model, the value chain. Successful companies increasingly do not just add value, they reinvent it. What is so different about this new logic of value? It breaks down the distinction between products and services and combines them into activity-based 'offerings' from which customers can create value for themselves. The authors provide 3 illustrations of these new rules of strategy. |
SCIMA