haku: @author Dick, A. / yhteensä: 6
viite: 3 / 6
| Tekijä: | Richardson, P. Dick, A. Jain, A. |
| Otsikko: | Extrinsic and intrinsic cue effects on perceptions of store brand quality |
| Lehti: | Journal of Marketing
1994 : OCT, VOL. 58:4, p. 28-36 |
| Asiasana: | BRANDS QUALITY PERCEPTION |
| Kieli: | eng |
| Tiivistelmä: | The authors examine the relative importance of extrinsic versus intrinsic cues in determining perceptions of store brand quality in an experiment using a sample of 1564 shoppers for five products. Results of the experiment suggest that consumers' evaluations of store brand grocery items are driven primarily by the extrinsic cues that these products display rather than intrinsic characteristics. Research has been of substantial interest to both marketing academics and industry practitioners. |
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