haku: @author Burnett, J. / yhteensä: 6
viite: 2 / 6
| Tekijä: | Burnett, J. McCollough, M. |
| Otsikko: | Assessing the characteristics of the non-store shopper |
| Lehti: | International Review of Retail, Distribution and Consumer Research
1994 : OCT, VOL. 4:4, p. 443-464 |
| Asiasana: | SHOPPING CONSUMERS MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Non-store shopping and the related technology is a business phenomenon that is enjoying tremendous growth. Because of its recency and the limited research on the topic, very little is known about the characteristics that distinguish users of non-store alternatives from non-users. Moreover, differences between the non-store categories have not been addressed. Over 1,900 consumers were surveyed in respect to usage level of non-store alternatives, psychographic and attitudinal variables and demographic characteristics. |
SCIMA