haku: @author Sherman, E. / yhteensä: 6
viite: 5 / 6
| Tekijä: | Topol, M. Sherman, E. |
| Otsikko: | Trends and challenges of expanding internationally via direct marketing |
| Lehti: | Journal of Direct Marketing
1994 : WINTER, VOL. 8:1, p. 32-43 |
| Asiasana: | DIRECT SELLING INTERNATIONAL COMPANIES |
| Kieli: | eng |
| Tiivistelmä: | This article explores the perceptions and attitudes of direct marketing practitioners regarding entry and expansion into international markets. Obstacles to successful entry into foreign markets via direct marketing are identified and discussed as well as other strategic issues. This study based on the responses of 233 direct marketing executives, reflects their experiences and attitudes. |
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