haku: @author Robles, F. / yhteensä: 6
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Tekijä: | Robles, F. |
Otsikko: | International market entry strategies and performance of United States catalog firms |
Lehti: | Journal of Direct Marketing
1994 : WINTER, VOL. 8:1, P. 59-70 |
Asiasana: | USA COMPANIES INTERNATIONAL |
Kieli: | eng |
Tiivistelmä: | This article analyzes the international market entry strategies of U.S. catalog firms. Market entry strategy was conceptualized in terms of market selection and mode. The results of a sample of 57 firms active in international markets found that firms entering a culturally close market were more likely to report greater revenues per catalog and overall performance than those that entered non-English-speaking countries. |
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