haku: @author Green, C. / yhteensä: 6
viite: 3 / 6
| Tekijä: | Green, C. |
| Otsikko: | Media exposure's impact on perceived availability and redemption of coupons by ethnic consumers |
| Lehti: | Journal of Advertising Research
1995 : MAR/APR, VOL. 35:2, p. 56-65 |
| Asiasana: | CONSUMERS POPULATION STRATEGY |
| Kieli: | eng |
| Tiivistelmä: | Ethnic consumers have historically displayed little response to promotional campaigns that involve coupon redemption. In comparison with the general population, most ethnic consumers are relatively light coupon users. Most studies examining coupon redemption in ethnic markets suggest that specific cultural barriers have contributed to the ethnic consumers' lack of response toward using coupons. |
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