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| Tekijä: | McTavish, R. |
| Otsikko: | One more time: what business are you in? |
| Lehti: | Long Range Planning
1995 : APR, VOL. 28:2, p. 49-60 |
| Asiasana: | STRATEGY TECHNOLOGY STRATEGIC PLANNING |
| Kieli: | eng |
| Tiivistelmä: | Business strategy cannot be set until very basic decisions are made about the definition of the business activity to be undertaken and the competitive arenas in which strategies will be implemented. definition of company scope is thus at the root of strategic planning, a point which has found renewed emphasis in changing economic, technological , and market circumstances. A detailed case is described of one company's review of its scope based on these factors. |
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