haku: @freeterm MANAGEMENT, UNTERNEHMENSSTRATEGIE, / yhteensä: 6
viite: 3 / 6
| Tekijä: | Ettorre, B. |
| Otsikko: | The experts rally: tough leaders needed (Managementaufgaben) |
| Lehti: | Management Review
1994 : SEP, VOL. 83:9, p. 33-37 |
| Asiasana: | |
| Vapaa asiasana: | MANAGEMENT, UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | It is no longer enough for senior managers to anticipate the needs of their customers, supply these needs with proficiency and create a dynamically flexible organization. They also must place their organization in an uncertain world, a place in which old societal norms have faded, supplanted by fear, uncertainty, displacement and strife in virtually all its nations. This grim assessment was echoed by an array of experts at the 1994's Top Management Forum, held in London and sponsored by Management Center Europe. |
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