haku: @author Hanssens, D. M. / yhteensä: 6
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| Tekijä: | Loewe, P. M. Hanssens, D. M. |
| Otsikko: | Taking the mystery out of marketing |
| Lehti: | Management Review
1994 : AUG, VOL. 83:8, p. 32-34 |
| Asiasana: | |
| Vapaa asiasana: | MARKETING |
| Kieli: | eng |
| Tiivistelmä: | Stop throwing money at marketing based on what you think might happen. Instead, look at marketing as you would any other expenditure and determine the performance of your marketing investments. |
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