haku: @author Very, P. / yhteensä: 6
viite: 5 / 6
| Tekijä: | Very, P. |
| Otsikko: | Success in diversification: building on core competences (Erfolgsanalyse) |
| Lehti: | Long Range Planning
1993 : OCT, VOL. 26:5, p. 80-92 |
| Asiasana: | |
| Vapaa asiasana: | UNTERNEHMENSSTRATEGIE, DIVERSIFIKATION |
| Kieli: | eng |
| Tiivistelmä: | This paper presents the findings of research into the relationship between operational and strategic relatedness and the success or failure of 26 diversification moves undertaken by 7 large French industrial companies. No direct relationship was found between operational relatedness and success, but the ability to exploit or strengthen competitive advantage through operational relatedness is linked with the success or failure of diversifications. Managerial relatedness also appeared to be a condition of success. The research makes it possible to develop a model of the diversification process. |
SCIMA