haku: @author Wilson, E. / yhteensä: 6
viite: 3 / 6
| Tekijä: | Wilson, E. Biswas, A. |
| Otsikko: | The use of black models in specialty catalogs |
| Lehti: | Journal of Direct Marketing
1995 : AUTUMN, VOL. 9:4, p. 47-56 |
| Asiasana: | MODELS SPECIALIZATION DIRECT SELLING |
| Kieli: | eng |
| Tiivistelmä: | Although there are a wealth of studies which examine the use of minority models in advertising, the authors found no research that addresses the use of black models in direct marketing vehicles, that is, specialty catalogs. They concluded a content analysis of 111 clothing and gift catalogs to determine benchmarks on the use of black models in catalogs. Generally, they found that black models in specialty catalogs tend to be used in similar proportions to magazine advertisements and less than the proportion of black models in television advertisements. |
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