haku: @author Carroll, C. / yhteensä: 6
viite: 4 / 6
| Tekijä: | Carroll, C. |
| Otsikko: | Rearticulating organizational identity: exploring corporate images and employee identification |
| Lehti: | Management Learning
1995 : DEC, VOL. 26:4, p. 463-482 |
| Asiasana: | CORPORATE IMAGE EMPLOYEES MANAGEMENT |
| Kieli: | eng |
| Tiivistelmä: | Corporate image statements serve many functions in organizations, to both internal and external constituents. As internal and external audiences become blurred, organizational identity becomes more of a link between the two. As Czarniawska-Joerges argues, metaphor is an excellent tool for articulating and studying organizational identity. The question is more about whether metaphor will be used consciously or unconsciously for selecting representative metaphors or for selecting metaphors to then represent the organization. |
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