haku: @author Aley, J. / yhteensä: 6
viite: 4 / 6
| Tekijä: | Aley, J. |
| Otsikko: | Give it away and get rich! |
| Lehti: | Fortune
1996 : JUN 10, VOL. 133:11, p. 56-63 |
| Asiasana: | SOFTWARE ECONOMIC CONDITIONS COMPUTERS |
| Kieli: | eng |
| Tiivistelmä: | It isn't just high production quality and Cro-Magnon appeal that's created the mania for the company's games. The egos at id are scoring with a brilliant - if unorthodox - business plan: They spend one or two million dollars developing a game, then give it away. To be more precise, they distribute an abbreviated but fully functioning version of the game free of charge over the Internet. "We want them to play till their fingers bleed," says Jay Wilbur, id's "biz guy". If the "game slaves" decide they want the whole shebang, they have to pay for it either at a store or via an 800 number. |
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