haku: @author Aley, J. / yhteensä: 6
viite: 3 / 6
| Tekijä: | Aley, J. |
| Otsikko: | The theory that made microsoft |
| Lehti: | Fortune
1996 : APR 29, VOL. 133:8, p. 23-28 |
| Asiasana: | ECONOMIC CONDITIONS ECONOMICS RETURN ON INVESTMENT |
| Kieli: | eng |
| Tiivistelmä: | It's called "increasing returns," and it's one of the hottest and most important ideas in economics today. Anyone who's taken freshman economics knows how economists cherish the concept of diminishing returns. It's one of those theoretical pillars that keeps the dismal science dismal: the more you make or sell, the harder it gets. If there are profits to be had in, say, the dog food business, you won't be the only one fighting for the spoils, and whatever spoils there are to start with, they won't last long. |
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