haku: @author Holbrook, M. / yhteensä: 6
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| Tekijä: | Holbrook, M. Schindler, R. |
| Otsikko: | Market segmentation based on age and attitude toward the past: concepts, methods, and findings concerning nostalgic influences on customer tastes |
| Lehti: | Journal of Business Research
1996 : SEP, VOL. 37:1, p. 27-40 |
| Asiasana: | RESEARCH MARKET SEGMENTATION CUSTOMERS |
| Kieli: | eng |
| Tiivistelmä: | The marketing literature has neglected some effects of age and attitude toward the past that are potentially useful to marketers in the formulation of segmentation strategy for cultural products that appeal differentially to various customer tastes. Specifically, with respect to cognitive responses, previous research has supported a peak in memory for events that occurred during one's late adolescence or early adulthood. Similarly, research on the affective responses of customers has shown comparable effects connected with nostalgia. |
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