haku: @author Erdem, T. / yhteensä: 6
viite: 4 / 6
| Tekijä: | Erdem, T. |
| Otsikko: | A dynamic analysis of market structure based on panel data |
| Lehti: | Marketing Science
1997 : VOL. 16:1, p. 359-378 |
| Asiasana: | MARKET STRUCTURE PANEL DATA BRANDS |
| Kieli: | eng |
| Tiivistelmä: | Internal market structure analysis infers brand positions in an attribute space from preference and choice data, given a market in which consumers have heterogeneous tastes for attributes. Previous market structure models have adopted a static framework. Furthermore, they assumed that consumer perceptions of brand attributes do not vary across consumers. Yet, these approaches may render inaccurate representations of market structure if there is state dependence in consumer choice behaviour. |
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