haku: @author Sherman, E. / yhteensä: 6
viite: 4 / 6
| Tekijä: | Sherman, E. Mathur, A. Smith, R. B. |
| Otsikko: | Store environment and consumer purchase behavior: Mediating role of consumer emotions |
| Lehti: | Psychology & Marketing
1997 : JUL, VOL. 14:4, p. 361-378 |
| Asiasana: | RETAIL LOCATION ENVIRONMENT CONSUMER BEHAVIOUR BUYING |
| Kieli: | eng |
| Tiivistelmä: | This paper identifies and explores how store environment and emotional states may influence various dimensions of purchase behavior, and confirms that although cognitive factors may account for store selection and for most planned purchases, the environment in the store and the emotional state of consumers may be significant determinants of purchase behavior. The paper reaffirms that retailers should pay attention to consumers' in-store emotional state because emotions are important factors in buyer behavior. Social factors and the design of the store had a positive impact on pleasure, and ambience positive affected arousal. Pleasure had a positive influence on money spent and liking the, and arousal had a positive impact on money spent in the store, time spent in the store , and the number of items purchased in the store. |
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