haku: @author Ross, A. / yhteensä: 6
viite: 3 / 6
| Tekijä: | Ross, A. |
| Otsikko: | Mass customization: selling uniqueness (Neue Produkte; Massenfertigung) |
| Lehti: | Manufacturing Engineer
1996 : DEC, VOL. 75:6, p. 260-263 |
| Asiasana: | |
| Vapaa asiasana: | PRODUKTPOLITIK, KUNDE |
| Kieli: | eng |
| Tiivistelmä: | Increasingly, companies are providing more and more variety in their products and services to attract and retain customers. This trend is evident in all industries. How are they doing this, and is it cost-effective? |
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