haku: @author Mullin, R. / yhteensä: 6
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| Tekijä: | Mullin, R. |
| Otsikko: | Taking customer relations to the next level (Absatzstrategie) |
| Lehti: | Journal of Business Strategy
1997 : JAN-FEB, VOL. 18:1, p. 22-26 |
| Asiasana: | |
| Vapaa asiasana: | KUNDE, MARKETINGSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | Of all the platitudes spoken by business executives, "customer satisfaction" and "customer focus" are amongst the most pervasive and inane. And why not? Most companies have things to sell, and they sell these things to customers. Who is not focusing on satisfying customers? Several companies are waking up, however , to realize that satisfaction and focus are not enough. There is a big difference between satisfaction and loyalty, and there are some big changes underway in sales. |
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