haku: @freeterm KONKURRENZ, UNTERNEHMENSSTRATEGIE, / yhteensä: 6
viite: 2 / 6
| Tekijä: | Hodgkinson, G. P. |
| Otsikko: | The cognitive analysis of competitive structures. A review and critique |
| Lehti: | Human Relations
1997 : JUN, VOL. 50:6, p. 625-654 |
| Asiasana: | |
| Vapaa asiasana: | KONKURRENZ, UNTERNEHMENSSTRATEGIE, MARKETINGSTRATEGIE |
| Kieli: | eng |
| Tiivistelmä: | There has been a growth of interest in the study of business competition from a cognitive perspective. This paper reviews this rapidly expanding literature in order to synthesize key empirical findings and identify significant theoretical and methodological issues. It is argued that the notion of 'competitive enactment' and the associated 'cognitive lifecycle' approach recently advanced by Porac and his associates represent a potentially major breakthrough in our understanding of the dynamics of competition in industries and markets. |
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