haku: @author Clement, M. / yhteensä: 6
viite: 3 / 6
| Tekijä: | Clement, M. Litfin, T. Vanini, S. |
| Otsikko: | Ist die Pionierrolle ein Erfolgsfaktor? |
| Lehti: | Zeitschrift für Betriebswirtschaft
1998 : VOL: 68:2, p. 205-226 |
| Asiasana: | ENTREPRENEURSHIP METHODOLOGY DEVELOPMENT EMPIRICAL RESEARCH SUCCESS COMPETITIVE ADVANTAGE |
| Kieli: | ger |
| Tiivistelmä: | Theoretical considerations and the results of past empirical studies produce an ambiguous statement on pioneering effects. By analyzing the development of methodology, compared with results of the respective empirical studies, we show that pioneering is not advantageous by itself. Rather, we find that product and market characteristics, company resources and the competitive strategy determine the pioneer's success. Suggestions for researchers concerning model building, operationalization of variables and data gathering are provided. |
SCIMA